Introduction to E-Commerce Tutorials
Introduction / Introduction to Callalily and the Sample Site
Subtitles of the Movie (Introduction to E-Commerce / Introduction / Introduction to Callalily and the Sample Site)
Convincing an actual client to participate in a training about e-commerce wasn’t easy but we have managed it for this course and really it wasn’t that hard. It was a win on both sides useful for both the client and for this training. Our client Hanchy Richards has owned several small businesses including a book distribution company in St. Paul Minnesota. She’s currently located in Tusan Arizona and wanted to start a new business she can manage from anywhere. Well she returns to college to get a degree in graphic design. As an artiste, Hanchy has always been recognized in her circle of friends as a woman with exquisite taste. Her recommendations for jewellery, clothing and accessories resonate with both women and men and she will often be asked for advice when a friend is looking for a special gift for another friend. Hanchy decided to take her love of beautiful things to the next level and created a web site focused on selling gifts to a particular market of women and men. She chose the site name calalillycollection.com for her new venture and purchased a wide variety of special products to sell. Hanchy signed up for a pre-packaged e-commerce hosted web site in the ASP model and launched her site. Now a year later, she has taken the site offline. Using the e-commerce package she had purchased, she wasn’t able to customize the site functionality enough to provide the features she wanted to online. After many months of wrestling with layouts, displays and product data, she would like to re-group and try a different direction. In this course, we will work with Hanchy to review her expectations of this new e-commerce site and set specific site goals. We will look at her products and sales process and consider the customer market she would like to tap. Hanchy did a great deal of market research a year ago and we will use this information as well. Because Hanchy would like to manage her business from anywhere, an e-commerce site is a natural choice but we will also take a look at justifications for either having or not having an e-commerce site online for different kinds of businesses. We will review the different types of e-commerce structures including the application service provider model Hanchy initially chose and compare pluses and minuses with each type. In Hanchy’s case, we will be able to justify custom site development but this is not necessarily true for all businesses. We will look at when and why an e-commerce channel is a good idea for a business. We will write up a proposal for web site development and review it with Hanchy. We already know that she will accept it but in many cases this is where the process stops. So we will look at how to maximize results from your site work proposals. We will write specifications for the site functionality and create timelines, flow charts and other process charts to make sure we have mapped out both the development process and the user experience. Next, we will create several design alternatives for Hanchy to review using at least the Home page, a product search page, a product display page and a shopping cart page. We will present her with three design comps and when she has made her selection, we will build an Html or Cfml version for us to use when we build the site. Hanchy used PayPal for the first version of her site and we will look at all the different options for accepting payment that are available including live credit card processing, cheque payments and of course PayPal. We will also look at the issue of e-commerce security and how best to protect your customers yourself and your e-commerce transactions. This includes a review of SSL certificates and how they work as well as site and database security. Sales tax and shipping charges are often a bewildering area for e-commerce site owners. So we will take a good look at charging sales tax and assessing shipping charges. We will build the data tables and discuss the correct data structure for e-commerce transactions. Once we have got the database in place, we will start building the actual code files. The fundamental problem with shopping carts online is statelessness. So we will spend some time reviewing statelessness and how to cope with it. Finally, we will review what is left to do to create a full-fledged e-commerce site and leave it to you to finish up.
Tutorial Information
| Course: | Introduction to E-Commerce |
| Author: | Darcey Spears |
| SKU: | 33628 |
| ISBN: | 1-932808-79-5 |
| Release Date: | 2005-08-25 |
| Duration: | 7.5 hrs / 102 lessons |
| Work Files: |
Yes |
| Captions: | No |
| Compatibility: |
Vista/XP/2000, OS X, Linux QuickTime 7, Flash 8 |
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