United States QuickStart! - SEO Tutorials
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QuickStart! - SEO
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Course Description
This QuickStart! Guide to SEO focuses on the skills and information that every web designer and content creator should know about how to use search engines to promote their web sites. Search Engine optimization (SEO) refers to the art and science of getting a Web site to appear prominently in the organic search results of a search engine, when a search is conducted using terms relevant to that web site. It means getting noticed before all your competitors when a search is conducted on a topic related to your site. If helping your customers find your site is important to you, then you need this course.
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Course Introduction
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| What is Covered Here pt. 1 | (05:54) | ||
| What is Covered Here pt. 2 | (02:05) | ||
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Introduction to Search Engines
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| Why SEO is Important | (02:58) | ||
| Limitations of SEO | (03:52) | ||
| Crawler-based Search Engines | (04:58) | ||
| Creating Site Maps | (02:43) | ||
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Checking the Status of Your Sites
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| Page Caches & The Google Toolbar | (04:33) | ||
| Page Titles & Page Descriptions | (04:57) | ||
| Page Content | (02:59) | ||
| Every Page a Homepage | (04:26) | ||
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Choosing Target Keywords
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| Finding Keywords | (02:27) | ||
| Using Analytics & Search Tools | (04:58) | ||
| Google’s AdWords Research Tool | (05:25) | ||
| Refining Your Keywords | (05:02) | ||
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Domain Names
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| Choosing Effective Domain Names | (05:06) | ||
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Designing Pages Search Engines Like
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| Create Keyword-rich Pages | (04:58) | ||
| Meta-tags / Breadcrumbs / Internal Links | (03:59) | ||
| Common Page Design Mistakes | (05:25) | ||
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Links
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| Why Search Engines Like Links | (04:21) | ||
| Strategies for Improving Links | (06:32) | ||
| Paid Adds & Reciprocal Linking | (03:38) | ||
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New Trends in Web Search
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| Real-time & Vertical Search | (06:20) | ||
| Local & Universal Search | (04:41) | ||
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Wrap Up
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| Disclaimer | (01:45) | ||
| About the Author | (01:28) | ||
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Send us FeedbackCourse Information
| Course: | QuickStart! - SEO |
| Author: | James Gonzalez |
| SKU: | 34016 |
| ISBN: | |
| Release Date: | 2009-07-09 |
| Duration: | 2 hrs / 25 tutorials |
| Captions: | No |
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