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E-Commerce: Selling Online Course

8.5hrs (144 Lessons) 2012-09-25

This Course can only be played using a subscription. You can play only first 3 chapters for free. Click Here to avail a subscription
E-commerce is a rapidly growing online opportunity that anyone can utilize and implement successfully. This VTC course introduces users to several ways one can sell products and/or services online. Users will learn how they can sell items through Etsy, Ebay, Shopify and more. Software add-ons are discussed for implementation into Joomla and Wordpress sites. The course provides users with information on payment and shipping choices so those who want to sell online can select the option that works best for their business. Author Melanie Hedgespeth will also demonstrate how to implement a variety of mobile options such as QR codes, SMS, mobile coupons, and more. Before concluding, she will show you how to use social sites to expand sales or aid in fundraising. To begin learning today, simply click on the movie links.

Welcome to the Virtual Training Company's course on E-Commerce. I am Melanie Hedgespeth. E-commerce is simply selling items online. Those items can be physical items, digital items, and they can also just be services. E-commerce is 00:00:20 any company can expand, grow, and maintain a good customer base in a world that increasingly purchases products and services online for ease and efficiency. Of course, we've all heard, or ordered from some of the big online E-commerce players. Amazon is an example of that. There's eBay. Huge. Millions of people buy there. Some people set up a Yahoo store. Zappos is another E-commerce place that is known for its awesome customer service. Even though most of us are a smaller fish in the big pond we can learn from these big enterprises and apply their concepts to make an online business successful. We can even utilize a place like eBay, build us a store there, use their high traffic numbers of millions and millions of buyers so that we can get great customers and great views of our products. There's so many options out there for selling online it can be quite confusing and daunting. To make E-commerce easy to figure out I'm going to show you several different types of stores you can use; that way you can make the best decision for your business and either your products or services. Some options are going to be very complicated and require detailed setup, whereas others are more of the wizardy, quick set-up stores. No matter what you select, you're going to be successful in setting up some type of E-commerce site or an E-commerce store. Now the reasons people buy online is because it makes life easy. Buyers have quick shopping, 24-7. They get better choices and prices typically, and they have access to products that are otherwise unattainable. They even get to see peer and expert reviews of products. Now, as you work through this course, do so sequentially so you can build up on your knowledge and easily understand the lessons as we progress. We will go through a variety of options for selling online. Once you learn a platform you can easily set up any sales store or E-commerce site anywhere. We're going to look at commercial and open source options, and then also, at E-commerce stores. We'll even look at selling just single items online. If you want to list one thing on eBay, how do you do it? I'll show you how to do that. We'll also look at payment options. We'll absolutely learn PayPal. It's extremely popular and very easy to implement. Now as we go through this course, if you have any questions at any time, feel free to e-mail me. My e-mail is: melanie at mytechrelief.com. So let's get started learning.  

  • Course: E-Commerce: Selling Online
  • Author: Melanie Hedgespeth
  • SKU: 34370
  • ISBN: 978-1-61866-064-0
  • Work Files: Yes
  • Captions: No
  • Subject: Business Applications
  • The first 3 chapters of courses are available to play for FREE (first chapter only for QuickStart! and MasterClass! courses). Just click on the movie link to play a lesson.
Course outline
Introduction

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Basics

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What You Need

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Accepting Payments
Paypal (04:41)

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Paypal Account (04:47)

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Paypal Invoices (06:12)

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Square (02:26)

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Security (03:01)

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Delivery

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Single Product Sales
Facebook (03:12)

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Etsy pt. 1 (04:34)

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Etsy pt. 2 (01:27)

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eBay Single Product Sales

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Sold (02:29)

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Online Store - Big Cartel
Big Cartel (02:37)

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Setup pt. 1 (02:29)

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Setup pt. 2 (03:45)

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Online Store - Shopify
Shopify (02:03)

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Product Setup (03:46)

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Other Elements (05:51)

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DLGuard

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Setup pt. 1 (02:34)

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Setup pt. 2 (01:15)

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Setup pt. 3 (01:07)

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Setup pt. 4 (03:19)

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Shopping Cart (04:44)

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Coupon (02:12)

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Free Product (03:35)

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Open Source E-Commerce Virtuemart

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VirtueMart Setup Basics

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Media Safe Path (02:03)

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Shipping pt. 1 (02:42)

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Shipping pt. 2 (01:48)

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Payment (01:32)

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Checkout (02:00)

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Media Files (04:19)

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VirtueMart Products Menu

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Products pt. 1 (05:37)

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Products pt. 2 (03:57)

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Products pt. 3 (02:24)

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Custom Fields (03:16)

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Inventory (01:44)

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VirtueMart Orders & Shoppers Menu
Orders (04:28)

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Shopper Groups (03:42)

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Coupons (03:36)

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Virtuemart Manufacturers Menu
Manufacturers (02:34)

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Virtuemart Configuration & Tools Menu

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Tools (02:11)

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WordPress
Installation (02:48)

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Access (02:27)

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Settings pt. 1 (06:23)

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Settings pt. 2 (04:03)

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Settings pt. 4 (03:13)

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Settings pt. 5 (03:07)

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WordPress Products
Products pt. 1 (03:36)

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Products pt. 2 (02:53)

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Products pt. 3 (03:47)

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Products pt. 4 (04:42)

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Coupons (03:38)

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Google Checkout Store Gadget
Setup pt. 1 (02:12)

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Setup pt. 2 (01:41)

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Setup pt. 3 (02:36)

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Social Commerce
Pinterest pt. 1 (02:27)

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Pinterest pt. 2 (02:56)

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Pinterest pt. 3 (03:21)

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LinkedIn (03:59)

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Mobile Commerce
SMS (03:07)

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Text To Buy (02:16)

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Coupons (05:19)

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QR Codes (04:50)

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Apps (03:36)

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Fundraising and Donations

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Keys to Online Sales

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Conclusion
Course Wrap Up (03:56)

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Credits

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