Introduction to E-Commerce Tutorials
E-commerce Overview / The Next Generation
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Subtitles of the Movie (Introduction to E-Commerce / E-commerce Overview / The Next Generation)
What could the future possibly hold for third generation e-commerce. Even more information, more data mining, more cross-selling. My sense is that e-commerce is going to take almost a step back into the direct person-to-person relationship sales which were more popular a few years ago. I can easily see a much closer connection between a physical store location and an online presence. A connection that would stress convenience, service and ease of use. This is happening in a small way right now with stores like Circuit City and Best Buy offering customers the option to buy a product online and then drive to the store to pick it up rather than have it delivered. I recently had the fastest experience ever at a Best Buy. I went online to Bestbuy.com, researched and decided on a printer and then drove to the store. I walked into the store and the greeter asked what I was looking for. Showing him my printout, I walked with him directly to the display where the printer was, picked up the box, walked to the check out line and bought it. My entire time in the store was less than 8 minutes. Now for some retailers, that’s not a good thing. Common wisdom for large stores is that the longer the customer stays, the more likely they are to buy more. A few years ago, the company that owns Target Stores, Dayton Hudson, did a complete re-design of their flagship Dayton store in downtown Minneapolis. Dayton’s is now a marshal fields. Minneapolis features skyways and it’s downtown. They are lovely, multilevel walking bridges above street level that connect most of the stores and businesses downtown. Office workers walk easily from their offices through several department stores to a restaurant and then back again to the office. When Dayton’s re-designed their store, a major component of the new layout was to direct customers away from the skyway walking pads. Dayton’s closed off the old direct access to and from the skyways and forced walkers to circle around racks of clothing and fight their way through several displays to get from one side to the other of the store. Their assumption was that people would then stay in the store longer and so buy more. Unfortunately for Dayton’s, the opposite happened. After little more than ten days and more complaints than they had ever seen, Dayton’s restored the direct walking pads. Today many customers can’t afford the luxury of spending a lot of time in a store that customers who stay in a store for a long period of time are actually tired, confused and frustrated with trying to find the product they are looking for and will actually buy less. While e-commerce can help customers with time pressures from the online towards the physical store direction like my experience with Best Buy, it could also help customers from within larger stores like department stores as well. I can see Internet key asks with product tag scanners installed in every dressing room of Saks Fifth Avenue for example. If you tried on a pair of pants that didn’t fit, scan the tag and the terminal will tell you if there is another pair in your size on the floor and show you how to get there.
Tutorial Information
| Course: | Introduction to E-Commerce |
| Author: | Darcey Spears |
| SKU: | 33628 |
| ISBN: | 1-932808-79-5 |
| Release Date: | 2005-08-25 |
| Duration: | 7.5 hrs / 102 lessons |
| Work Files: |
Yes |
| Captions: | No |
| Compatibility: |
Vista/XP/2000, OS X, Linux QuickTime 7, Flash 8 |
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