Subtitles of the Movie

Continuing my review of keyword research from the previous movie, you can also discover your keywords by analyzing your competitors' pages. Do this by simply typing your top keywords in a search engine then seeing who comes up near the top of the rankings. Check out the sites for each of your competitors in the top three positions of each of the search results. Make a note of their Domain Names and page titles and their content, look at their source code and find the metatags and containing page descriptions in keywords. After entering your top keywords and researching the competition in this way you should have a pretty good list of keywords. The next thing you want to do is search for available Domain Names containing your keyword phrases. The most important thing to consider when searching for an available Domain Name is to find names containing your most important keywords, so this way your keywords appear directly in your site's URL. If using multiple keywords, place the most important keyword first. Domain Names can be registered with up to 63 characters including both the www and the.com parts. With this in mind, a lawyer specializing in family law in Vegas might consider registering these two Domain Names. The second one is only 43 characters long, so that's well below the 63 character limit. Notice that I'm also using dashes in my names. Those are often more available than the names without the dashes and they're just as viable in the search engines - a little bit harder to say, family -law dash lawyer -loss -vegas.com. IT's not that easy, but it does work just as well as the names without the dashes. The key is to get Domain Names containing your keywords and this is a good way of doing it. This is strategically critical and will probably get more important in the future. Also, by registering all the possible keyword combinations you can think of including those with the dashes, you'll not only have them available to your company when needed but you've effectively prevented your competition from using them. The final keyword strategy is to use your keywords in the content of your pages, starting with your page filenames, then including page titles and content headers - these will be h1 and h2 tags - and then sprinkle these keywords in the content of your pages. What you want to do is to create pages that are so-called keyword rich. These are content rich pages in which a particular keyword is repeated a number of times so that the page gets a higher ranking in the search engines for that particular keyword. You also want to have your chosen keywords located in a prominent place on your site. At the top of the page, in the title, also include them in the metatag page descriptions and so on. A keyword located at the top of a page is more prominent than a location further down. Likewise, a word at the front of a title tag is more prominent than the words at the end. Also, create as many links to other pages as possible that contain the same keyword. Also, if possible, link to other pages which have the keyword in the filenames. Both these techniques can lead to a higher ranking for that page. Also, keep your paragraphs short. Notice that all my paragraphs on my website are relatively short - no more than three or four sentences long. People simply don't have the time or inclination to read long, heavy text paragraphs. Now, once you've added all the content to your pages you're not quite ready yet because your pages contain only links going out of your page. You'll also want links coming into your pages. These links are very critical. Search engines like pages with both incoming and outgoing links to other pages. For websites that contain more than just a few pages the most efficient way to set up all your links is to create a specialized links page called a Site Map document. You'll want to name it something like sitemap.htm. All your pages can be linked to this site map page making it very easy for the search engines to find all of the pages in your site. Another thing the site map page does for you is it provides a convenient way to slip in more of your primary and secondary keywords. You can go ahead and use the keywords for the links to these various pages. Again, the text that you use to link to a particular page should contain the same keywords that that page is optimized for. I've covered just the basics of this important topic but the SEO techniques I've covered here are easy to do and should get you off to a good start. For more information on these topics and for more on driving visitors to your website, see the web promotion articles and videos as well as my free SEO Primer, eBook on my website here at www.geekmanuals.com. Let's go ahead and mov on to the next section and wrap up this tutorial.