Subtitles of the Movie

I know what you're thinking, what's up with that red. Well as I said in the last part, had to do some experimentation and hopefully you did the same thing. After awhile that red really did make a lot of sense, the red from the Tide bottle, the one that I thought knocked my eye out. Well I thought about it and the whole point is you have to be able to see it on the shelf. It has to say, hey you, look over here and red does that pretty well and so does yellow. So what I'm going to do is talk about how I went ahead and filled in this letter and logo with this color and how I created these little highlights and shadows. Also you notice they have a burst back here and I'm going to show you how I created that as well. So let's go ahead and start working on some details. So what I'm going to do is I'm going to start off with the Burst. I'm going to hide the one I created and we're going to create a brand new one. So create a brand new layer and just call it Burst. What I did was grab my Star Tool and I started to draw out a shape like so. But if you remember in another lesson I mention that if you hold Up on the keyboard or Down you're able to change how many of these little spikes you get when you create your star. So when you're happy with the number, simple stop pressing Up or Down on your Arrow Keys and then give this guy a Gradient. So I'm going to click on it with the Gradient Tool and then I chose from Gradient Panel Radial and I simply tweaked the colors and I push the white much further then the purple. Then after I did that by the way with it selected I went to my Effect Menu and I went to Stylize and Feather and I just gave it the .07 radius here and then I had a nice, soft burst. Then you send that to the back by clicking and dragging and pulling that right in front of the background and it's behind your logo. So that's how you create a nice soft burst. As far as the colors, the fill I gave, oops, let me go ahead and lock my burst, they like to run amok. I simply gave each letter a solid yellow color from my swatches and I created these little edges here along the front and back of each letter and I call these my highlights and shadows, to really make the logo pop and look more dimensional. So what I'm going to do is on my Logo Layer I'll just go ahead and unlock that and I'll get rid of this guy here and I'll get rid of this one and show you how I created those. Pretty easy actually. With my Pen Tool, I simply click right here and then I went way down here and pulled that like so. Then I clicked on this last point again and I clicked here and I pulled and here's the fun part. I go right back to the top one, click and hold my mouse down and I just follow the outline of that letter like so, until I'm happy with it and then I gave it a color such as this orange. So I can go ahead over here to my swatches and click on orange and now I have a yellow letter with this nice shadow and then on the other end I went ahead and did the same thing but I gave this one a Byte Fill. So I have this nice, shiny front to the letter and back and that's pretty much how I did that. I experimented greatly with the color of this background. Now of course you can give your client the logo just like this, but to sell it and to really show how it would look on a bottle I decided to put it on a red background and then all of a sudden the logo comes together. It just pow, you know I just saw all these colors and all this detail pretty much knock me out cold and I knew that this would grab someone's attention if they were in a supermarket. How could you not see this really powerful, combination of colors screaming at you to buy it. So experiment on your own and come up with different color combinations, things that will get your attention when you're shopping. Because when you are shopping two things help to really influence how you're going to select what you want to buy. Of course the presentation which of course include the colors and also the position on the shelf. If it's pretty low on the shelf chances are it's going to be a product that's going to get the attention of kids, because they're that height. So they put the shiniest, brightest, everything on the bottom shelves and they put the things that adults are going to buy at their eye level, typically. So, this should be somewhere on the shelf that's going to really scream and grab you while something that's for the kids is going to be much lower. So I hope you enjoyed this project, experiment on your own, play around with the gradients, play around with the colors, add some highlights, some shadows and just get a feel for what would make a good logo and think about the main purpose of any kind of design like this. It's to not impress anybody, it's to sell product and that is your job as a designer. Create something that is going to sell or at least get the attention of a buyer to help influence their decision.